Detroit penetrates asian motor brands
Four months ago, Chrysler took the highly unusual step of advertising its Detroit roots during the Super Bowl. The campaign has drawn a lot of attention, as well as mixed reviews for its effectiveness. Detroit, indeed most of Southeast Michigan, after all, has a reputation as a broken and battered city. What will surprise many car buyers, though, is that the leading Asian auto makers turn to the expertise found in the greater Detroit area to engineer many of their most important vehicles for the U.S.
Take the Toyota Tundra pickup truck. A slow seller so far since Toyota introduced the brawny pickup in early 2008, the Tundra is nonetheless a very capable pickup that Toyota expects to eventually challenge the Ford F Series and Chevy Silverado with builders and contractors once the pall lifts off the new-house construction industry. The truck was not engineered and developed in Japan, though, but rather at Toyota’s technical center in Ann Arbor, Mich., about 45 miles west of Detroit. (more…)

